Lynn Altman is the president and founder of Brand Now, a well-known branding and innovation agency located in New York City. She has worked on over 600 new product and branding initiatives for Fortune 500 companies, including Coca Cola, Microsoft, Procter & Gamble, American Express, UBS, Johnson & Johnson and Pfizer. Brand Now also works with several non-profit organizations on their branding and communications challenges.

Lynn is also a co-founder of, an online resource for products and information related to senior care.  When she is not founding companies, she loves being active. She is a third-degree black belt, an active yoga practitioner and an avid runner. She lives with her son and big black cat in New York City.