History & Mission

For 20 years, WRA Indonesia, locally known as Pita Putih Indonesia (PPI) has mobilized citizens and created strong partnerships, leading to creative advocacy and solutions to improve reproductive, maternal, newborn and adolescent health outcomes across Indonesia. PPI/WRA Indonesia is an autonomous network with 24 alliances established in 32 provinces with more than 40 organizations among its members, including local and international organizations, professional associations, government entities and donor agencies. 

In Indonesia, maternal anemia is on the rise, with nearly half of all pregnant women developing the condition. Women with maternal anemia are more likely to have babies with low birth weights, which can increase risks of the infant becoming stunted.

Through activating a community movement around self-care, we can all play our part to prevent maternal anemia and stunting. When mothers and their families are equipped with knowledge and tools to prevent disease and promote health status, we can ensure every baby is born happy and healthy.

Our Work
Realizing the need to share practical, evidence-based information with women across Indonesia, PPI/ WRA Indonesia is educating women, their families and providers on pregnancy, childbirth, postpartum care, breastfeeding, and newborn care during the COVID-19 pandemic as part of their larger self-care efforts. PPI/WRA Indonesia is helping women and girls advance their individual needs, aspirations, and abilities to better their own health and lives and that of their families and communities – even in a pandemic.

Our Impact

In response to the COVID-19 pandemic, PPI/ WRA Indonesia is committed to ensuring pregnant women and newborn babies receive proper care throughout pregnancy and childbirth, including throughout the postpartum period and while breastfeeding. PPI/ WRA Indonesia created A Guide for Pregnant Women, Childbirth, Postpartum/Postnatal, Breastfeeding and Newborn Babies During the COVID-19 Pandemic (in Indonesian) booklet based on global evidence-based guidance on COVID and pregnancy and childbirth. This new, highly visual and practical guide on pregnant women, childbirth, newborns and children is helping women and health providers maintain safety and health while supporting women’s rights to essential care during the COVID-19 pandemic. Beyond printed guides, PPI/WRA Indonesia has been hosting webinars to share this guidance with health providers through their academic and professional institutions and through regular segments on radio shows across the country.

PPI/WRA Indonesia has a long history of creating champions at the highest levels of government and garnering public declarations from the Minister of Health and Parliament. Most notably, the President of the Republic of Indonesia, Joko Widodo, committed to prioritizing maternal, newborn and child health as one of his top five agenda items for his incoming presidential term in 2019. 

PPI/WRA Indonesia’s healthy life community movement, focused on the promotion of self-care for maternal and newborn health by preventing maternal anemia and putting an end to stunting, has reached over 300,000 girls, women and families across Indonesia. Through educational programming on maternal and newborn nutrition focused on stunting and anemia, we have reached rural communities like one in Gemolong sub-district, where before pregnant women stopped eating fish because of widely held beliefs it is bad for their babies. Our advocacy has garnered multi-sectoral support and partnerships on the importance of self-care for preventing maternal anemia and promoting fishing interests.


WRA Indonesia News


COVID Guide Booklet

EVIDENCE-BASED CARE IN COVID19: PPI/WRA Indonesia socializing their guide on pregnant women, childbirth, newborns and children to help them keep healthy and safe during the COVID-19 pandemic.

Midwives in Raincoats

PROVIDING CARE IN COVID19: Due to a nationwide shortage of personal protective equipment, two midwives improvised with raincoats to protect themselves.

Campaign Launch

CAMPAIGN LAUNCH: WRA Indonesia launches the Healthy Living Community hosts a community event on Self-Care, showing important behaviors for women to do as part of a self-care routing including exercise during pregnancy and breast self-examinations.

Exercise in Pregnancy

EXERCISE IN PREGNANCY: During the Health Living Community Movement launch, a group demonstrates important behaviors for women to do as part of a self-care routing including exercise during pregnancy and breast self-examinations.

Community Voices

COMMUNITY VOICES: Community members from the district of South East Timor, East Nusa Tenggara participated in a Forum Group Discussion in support of GERMAS (Healthy Living Community Movement).

Health Checks

HEALTH CHECKS: WRA Indonesia provides free health checks to participants of a self-care workshop in Banten province.


YOUTH LEADERS: Youth advocate leaders in the community after a conversation of the work they are doing to educate youth in Indonesia with WRA GS Staff Member Stephanie Bowen.

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Thank you to our partners

Bayer Indonesia

BKKBN/ National Population and Family Planning Body

Indonesia Midwifery Association


La Tulip Cosmetic and Interagency Consultative Body of the Church

Ministry of Health

Ministry of Women’s Empowerment & Child Protection

PT Kalbe Farma

PT Adaro Cool Mining for APPI South Kalimantan

PT Tjiwi Kimia Paper Production in East Java

Contact Us

Ibu Giwo Rubainto

National Coordinator, WRA Indonesia