Unprecedented global campaign reveals women want respectful reproductive and maternity care, in clean, well-stocked facilities

Jun 4, 2019 | News, Press Release

U.S. Contact: Stephanie Bowen sbowen@whiteribbonalliance.org
European Contact: Jenny Rose jenny@happypr.co.uk

Responses from 1.2 million women, collected by mobilizers in 114 countries show reproductive and maternal healthcare is often unsanitary, undignified and under-equipped

June 4, 2019, Vancouver, Women Deliver: White Ribbon Alliance reveals the global results of its ground- breaking What Women Want Campaign; the largest ever open-ended survey into women’s opinion on their own needs for quality reproductive and maternal healthcare. It is the authentic voice of 1.2 million women of all ages, from all walks of life, from 114 countries, collected by hundreds of dedicated mobilizers and partners – now it’s time to listen and act.

To be treated with respect while seeking and receiving healthcare; water, sanitation and hygiene; and adequate medicines and supplies were the top global demands from the What Women Want campaign, resonating equally across nearly all age groups.

“Overwhelmingly, women want to be treated with respect and compassion. They also want a dignified experience, which includes access to clean health facilities with running water, indoor toilets and enough supplies for their health needs. These are not luxuries; they can be the difference between surviving or dying during childbirth,” says Kristy Kade, Deputy Executive Director of White Ribbon Alliance and Co- Chair of the What Women Want campaign “All women have a right to these fundamental aspects of safe and respectful healthcare, no matter who they are or where they live.”

Top 3 Asks – Women’s requests were analyzed and evaluated by a core group of reproductive and maternal healthcare professionals with the help of a professional data engineer who used Google’s pre-trained BERT model and fine-tuned it as a text classifier.


What Women Want has been an unprecedented, deep, one-woman-at-a-time enquiry into what a million experts want for their own reproductive and maternal health care. It has also been an enquiry into values; into how women value themselves, how women are valued, how we value the evidence supplied by their voices.

“Women are often seen as passive recipients of care and those charged with providing healthcare have always presumed to know what women want,” said Aparajita Gogoi, Executive Director of the Center for Catalyzing Change, Coordinator of WRA India, and Co-Chair of the What Women Want campaign. “That is why the original campaign in India began with a clear purpose to speak directly to women and elevate women’s voices in a way that led to constructive dialogues with women being heard by political leaders.”

“Women were eager to speak up. No one ever asked them before. It made them feel valued,” says Anna Sawaki, campaign focal point for WRA Tanzania.

For some women, the simple act of being asked for their views was a first. In Pakistan, where women face violence or the threat of violence for even speaking about these things, a quarter of a million women responded to the campaign. Others were tired of being ‘studied’ by the health and development sector without tangible results.

“In the past I didn’t speak about my experiences. But when I heard about the What Women Want campaign I thought, ‘no, I can change myself, I can change my area, I can change other women.’ I used to be shy but now I am strong and independent,” says Catherine Mwale, WRA Dowa Mponela Chapter Secretary and What Women Want mobilizer in Malawi.

With the global findings released, WRA National Alliances, in-country partners and stakeholders will begin the process of taking a closer look at the results from countries with significant numbers of responses – India, Kenya, Malawi, Mexico, Nigeria, Pakistan, Tanzania and Uganda, countries facing significant maternal and reproductive health challenges – and creating specific advocacy agendas that advance women’s and girls’ self-articulated needs.

“We promised them their words would mean something; if we want them to continue raising their voices, we cannot abuse their trust. We must now act to meet their needs and systematically place their voiced priorities at the center of health policies, programs and practices,” said Kade.




  • BOOK OF GLOBAL FINDINGS – Download here beginning at June 4, 5 m. PST
  • SPOKESPEOPLE – Available globally to interview about the campaign, some bios
  • GLOBAL FILM – Available here. Short films of individual stories from Kenya, Nigeria, Pakistan, Uganda and UK are available on
  • IMAGES – Bank of images by country are available here – more available on
  • CASE STUDIES & QUOTES – Written case studies and quotes available from countries involved upon request
  • WOMEN DELIVER – Details of White Ribbon Alliance Events here.
  • FAQs coming soon!


  • India’s first campaign: 184 mobilizing partners, 143,556 responses from 24 states and one Union Territory.
  • The global campaign: 374 mobilizing partners, 1,053,456 responses from 114
  • Majority of responses from: India, Kenya, Malawi, Mexico, Nigeria, Pakistan, Tanzania and Uganda
  • Total: 1,197,006 women and girls had raised their voices and told us what they want for reproductive and maternal

About the What Women Want Campaign:
On April 11, 2018, International Day of Maternal Health and Rights, WRA’s Global Alliance set out to hear from 1 million women and girls worldwide about what they most needed for quality reproductive and maternal healthcare services. Based on WRA India’s Hamara Swasthya, Hamari Awaz (Our Health, Our Voices), a campaign supported by 130 organizations and the Bill & Melinda Gates Foundation, which mobilized more than 140,000 women the previous year and was already having a profound impact on women’s lives, White Ribbon Alliance galvanized 359 partners around the world, armed them with surveys in 17 languages, consent forms and guidelines for meaningful conversations so that every woman and girl who wanted to talk to us could have her voice heard. What Women Want was guided by a steering committee comprised of White Ribbon Alliance India, White Ribbon Alliance Global Secretariat, the Partnership for Maternal, Newborn and Child Health (PMNCH), Every Mother Counts (EMC), International Confederation of Midwives (ICM), E4A-MamaYe, Center for Catalyzing Change, UN Women and Women Deliver and hundreds more participating partners.

About White Ribbon Alliance:

Founded nearly 20 years ago, White Ribbon Alliance is a powerful network of advocates working for reproductive, maternal and newborn health and rights at the local, national and global levels. With members throughout Africa, Asia, Europe and the United States, White Ribbon Alliance mobilizes citizens, helping them recognize and seize their power to demand that all women and girls realize their right to health and well-being.

More information: www.whiteribbonalliance.org, www.whatwomenwant.org