wra publications & guides

WRA Strategic Plan 2009-2013. (01/2009).

The purpose of this WRA Strategic Plan 2009-2013 is to establish the overall strategic direction to guide the WRA, at all of our organizational levels, during these next 5 years. This plan is the uppermost framework within which the WRA Global Secretariat and each WRA National Alliance can develop their respective action or implementation plans, including specific activities and indicators. While action or implementation plans will necessarily differ according to national and local context and resources, they ultimately seek to achieve this strategic plan's overall goal: to reduce maternal and newborn mortality and morbidity globally.

This publication is also available in French     Spanish      Arabic
WRA Fundraising Guide. (08/2007).

The WRA fundraising guide is a tool developed by the Global Secretariat for organizations and individuals to aid fundraising efforts.  It provides basic information, concrete examples and references to creating a fundraising plan.  It is meant to generate ideas, not to be a blueprint.  It explains the foundations of fundraising by utilizing various pathways, relationship development and marketing considerations.  It also outlines numerous international and national donors and explains basic elements of proposal writing.

WRA's National Working Group for Women and Infant Needs in Emergencies. WISP: Women and Infants Service Package. (05/2007).

The WISP presents a framework for the minimum and initial actions needed to respond to the essential health care needs of pregnant women, new mothers, fragile newborns, and infants in a crisis or emergency, such as a natural disaster, an epidemic, or a terrorist event.  WISP includes general information, rationale, activities and actions, recommended equipment and supplies, and a monitoring and surveillance component. 

The White Ribbon Alliance for Safe Motherhood. Building, Maintaining, and Sustaining National White Ribbon Alliances: A Field Guide. (11/2006).

This guide will provide WRA secretariats, coordinating bodies, and individuals or groups with the tools and information necessary to effectively establish, manage, and sustain a national White Ribbon Alliance. This guide shares ideas and insights into effective WRA processes and experiences to promote safe motherhood worldwide. The content includes: a brief history of the WRA and recommended successful alliance building approaches and tools; a discussion of select guiding principles and organizational models and practices; an explanation of how various approaches and tools can be used to maximize benefits and sustain efforts; and a summary of lessons learned; a compilation of resources, including references of research materials, multi-country examples, and relevant planning and monitoring forms.

The White Ribbon Alliance for Safe Motherhood. Saving Mothers' Lives: What Works. (01/2002).

Produced by the White Ribbon Alliance for Safe Motherhood, India, in collaboration with the White Ribbon Alliance for Safe Motherhood Global Secretariat, this guide aims to share the most recent evidence-based knowledge and practices from India, the region, and around the world on what works (and what does not) to reduce maternal mortality. This Field Guide is intended for program managers and implementers working at the community level to reduce maternal and neonatal deaths.

The White Ribbon Alliance for Safe Motherhood. Awareness, Mobilization and Action for Safe Motherhood: A Field Guide . (01/2000).

This Field Guide is intended to provide organizations working in developing countries with practical guidance on how they can be active and involved in the Safe Motherhood Initiative and participate in the White Ribbon Alliance.  Both international NGOs with worldwide affiliates and indigenous NGOs in developing countries will find information on how they can contribute to this global effort on the national and local levels.  The Field Guide does not include technical information on how to design, implement, and evaluate safe motherhood program interventions; it does offer suggestions for bringing a wide range of people and organizations together for awareness and action around the theme of safe motherhood.  Organizations should adapt the strategies and activities in this guidebook to the specific social, cultural, and economic contexts in which they work.  Readers are encouraged to adapt, reproduce, translate, and use parts or all of Awareness, Mobilization, and Action for Safe Motherhood without permission, provided the parts are distributed free or at cost (not for profit) and credit is given to the White Ribbon Alliance for Safe Motherhood, NGO Networks for Health, the American Association for World Health, and FCI/IAG.